The ultra cool swedish brand Acne at London Fashion Week!
The brand which started off designing unisex jeans in 1996, has now expanded and become Scandiavia's leading fashion brand. The thought behind the minimalistic design: "the subtle luxury and understated items originates from the ethos that the clothes should feel like someone's wardrobe. Cool and personal. The result is that nothing dominates anything else, yet every piece is effortlessy stylish"(www.acnestudios.com/category/about/)
And this is what they're showing too. Minimalistic, cool pieces, which have this clean urban look, and leaves the rest of the styling for the person who wears it. I like the idea of thin layers of clothes; a trouser, a long fine jersey singlet, then a bit shorter silk shirt, topped with a short knitted piece. The "all in one colour"-trend is very suitable for this brand, and I like the mix of various types of white together too, it such a hard thing to style it up and make it looks nice. Well done! The snow white dress with beads are such a beautiful piece, with a sort of innocent feel to it. But if it's styled with some raw black leather wedges, it gives the outfit a cool, urban attitude.
And please notice the wedges!! Acne's shoes are allways amazing! It's the final touch of the outfit. And they just ooozes attitude! Enjoy the show...
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